NewtonNow, Your Turn!
Newton turns the sports content you've always dreamed of into an experience you can try right where you are. Following movement cues laid out across the floor and walls, you attempt with your own body the impressive moves you once only watched.
A lower-body wearable calibrates the sense of movement, helping even unfamiliar motions carry through into your own play.
Now, it's your turn!
Siheon Song, Ilyeo Lee, Sojin Kim, Juwon Park, Dabin Jeon
From Routine to Challenge
01
Exercise matters,
but repetition gets boring
but repetition gets boring
Everyone knows exercise is necessary. But keeping up a regular routine is another matter. It starts to feel like a chore — the same routine, the same posture, the same numbers checked over and over, until it all goes stale. People don't quit because they hate moving. They quit because they haven't yet found the scene that makes them want to move again.
Challenge Spark
02
New movement gets
the body moving again
the body moving again
The moment you think "I want to try that", exercise catches fire again.
A stepback in the final seconds, footwork cutting across the ring, a runner holding pace all the way to the finish line, scenes that seize your eyes make your body want to move the instant you see them.
A stepback in the final seconds, footwork cutting across the ring, a runner holding pace all the way to the finish line, scenes that seize your eyes make your body want to move the instant you see them.
Who It’s For
03
Trend-to-Play Mover
Newton's target is light active users who are drawn to cool movements and want to challenge themselves right where they are. People who watch running crews, boxing short forms, and basketball highlights and feel inspired to try. For them, exercise is not a chore but a pursuit they want to save and follow.
Concept
04
Movement,
now on demand
now on demand
From a pro's steps, a creator's routine, to a club expert's move. Movements you want to try become Challenge Packs. Choose the Pack that appeals to you, and Newton reveals clues to help you follow the moves. Saved movements connect on walls, floors, and outdoor surfaces, turning your space into a challenge you can start right away.
▶ View Newton's full play journey
▶ View Newton's full play journey
Now, Your Turn!
Products
05
Challenge
new movements
anytime, anywhere
new movements
anytime, anywhere
The hardware system centered around the wearable robot Newton is an exercise partner that fills repetitive daily routines with the joy of new challenges.
It understands and analyzes your movements in real time to provide optimized physical assistance, creating a field where anyone can easily start exercising by taking on great movements anytime, anywhere.
It understands and analyzes your movements in real time to provide optimized physical assistance, creating a field where anyone can easily start exercising by taking on great movements anytime, anywhere.
Wearable robot
for lower body,
Newton
for lower body,
Newton
Newton is a wearable robot that understands and assists the user's movements in real time through multiple sensors, including IMU. It provides optimized physical assistance to the user through a compact tension structure based on BLDC motors.
This minimizes the strain on joints and muscles, allowing anyone to focus comfortably and securely on the pure enjoyment of exercise.
This minimizes the strain on joints and muscles, allowing anyone to focus comfortably and securely on the pure enjoyment of exercise.
Core
that turns any place
into a field of challenge
that turns any place
into a field of challenge
The Core unit projects the movements of the Challenge Pack into your space using Laser Beam Scanning (LBS). Linked with Newton and Station,
it displays visual guides on various surfaces like desks, indoor walls, and outdoor grounds, helping you follow the movements you’ve wanted to try right before your eyes.
it displays visual guides on various surfaces like desks, indoor walls, and outdoor grounds, helping you follow the movements you’ve wanted to try right before your eyes.
Station
to help you prepare
for your challenge
to help you prepare
for your challenge
Station is a docking hub that charges and stores Newton. When not exercising, it checks the hardware status and adjusts the placement and projection angle of the Core unit indoors. Your next move is prepared here, and the moment you wear the wearable robot, a new challenge begins.
Scenario
06
(1) A Spark to Move
The moment your
mind moves first
mind moves first
When you’ve been sitting at your desk too long and your body stiffens,
Station briefly displays a Challenge Pack that might catch your interest. Boxing dodge steps and punch highlights you learned as a child appear in the space, and the projected start button draws you to move again. The moment you press it, the exercise you need to do turns into a play you want to try right now.
Station briefly displays a Challenge Pack that might catch your interest. Boxing dodge steps and punch highlights you learned as a child appear in the space, and the projected start button draws you to move again. The moment you press it, the exercise you need to do turns into a play you want to try right now.
(2) Play On, Step by Step
The first step is
enough at home
enough at home
When you choose a Pack, the walls in your room become a quiet ring.
You loosen your stiff body with stretching and prepare to move comfortably indoors. Following the master’s movements on the wall, you learn the rhythm and soon awaken your senses with a short sparring session. The first play you complete without pressure leaves you wanting to try more movements.
You loosen your stiff body with stretching and prepare to move comfortably indoors. Following the master’s movements on the wall, you learn the rhythm and soon awaken your senses with a short sparring session. The first play you complete without pressure leaves you wanting to try more movements.
Once your mind moves,
it leads outside
it leads outside
The feeling you get from moving once at home makes it hard to skip running in your feed. Today, you pick the Running Mate Pack to run with Sean and head outside. Following the lights beneath your feet, you match pace and rhythm, and when your rhythm falters, Boost On adds power to your next step.
The moment running you watched in your feed starts under your feet, a familiar routine becomes a play you want to follow.
The moment running you watched in your feed starts under your feet, a familiar routine becomes a play you want to follow.
From solo rhythm
to shared confidence
to shared confidence
The time spent moving alone now makes you think of playing with friends.
Today’s Pack is Stephen Curry’s step-back. Newton projects the first step, backstep, and return rhythm on the ground, and Press On adds strong resistance as you return, awakening your quick reflexes. The rhythm you learned alone grows into a desire to hit the court with friends, and exercise becomes a sport you enjoy together.
Today’s Pack is Stephen Curry’s step-back. Newton projects the first step, backstep, and return rhythm on the ground, and Press On adds strong resistance as you return, awakening your quick reflexes. The rhythm you learned alone grows into a desire to hit the court with friends, and exercise becomes a sport you enjoy together.
The excitement learned
alone becomes fun together
alone becomes fun together
The rhythm you learned alone is more fun when shared. The moment you place two Core units side by side,
the space expands into a play stage for two. Within the larger projection area, your movements sync, and exercise continues lightly like a game.
The confidence you built alone spreads into rhythms exchanged with friends, adding fun to familiar practice.
the space expands into a play stage for two. Within the larger projection area, your movements sync, and exercise continues lightly like a game.
The confidence you built alone spreads into rhythms exchanged with friends, adding fun to familiar practice.
(3) From Movement to Momentum
Today’s excitement
leads to the next challenge
leads to the next challenge
Even after the play ends, today’s movement carries forward. The report turns progress into motivation for the next challenge, while Newton recharges at the Station and its fabric parts are washed and stored fresh. Today’s play becomes anticipation for what comes next.
Expansion
07
Now,
Every Turn Is Yours
Every Turn Is Yours
Newton starts from the experience of beginning sports and taking on challenges.
But at its core is not a single sport,
but a system that lets you start unfamiliar movements at your own pace. Its potential extends beyond running, boxing, and basketball to moments of learning balance and regaining the sense of walking. So everyone can trust their turn and challenge new movements.
But at its core is not a single sport,
but a system that lets you start unfamiliar movements at your own pace. Its potential extends beyond running, boxing, and basketball to moments of learning balance and regaining the sense of walking. So everyone can trust their turn and challenge new movements.
Find Your Movement
Tutor
Advisory Professor
심유리
Yuri Sim
ID tutor
주호영
Hoyoung Joo
ID tutor
정수헌
Soohun Jung
VD tutor
워크스
WORKS
Advisory Professor
심유리
Yuri Sim
ID tutor
주호영
Hoyoung Joo
ID tutor
정수헌
Soohun Jung
VD tutor
워크스
WORKS
Advisory Professor
심유리
Yuri Sim
ID tutor
주호영
Hoyoung Joo
정수헌
Soohun Jung
VD tutor
워크스
WORKS
Thanks to
Videographer
양의열
Euiyeol Yang
Videographer
조수완
Cho Suwan
Videographer
양의열
Euiyeol Yang
Videographer
조수완
Cho Suwan
Videographer
양의열
Euiyeol Yang
조수완
Cho Suwan
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2026 Samsung Design Membership. All rights reserved