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Human ArchetypesOne technology,
Many human futures.

We are currently passing through a critical turning point in technology. Even when facing the same technology, the everyday landscape can look completely different depending on the perspective from which it's viewed.
Our Project, Human Archetypes is a speculative design project that imagines three human archetypes encountering
a single new technology, exploring how the future unfolds differently according to each one's perspective.

Seohyeon Cho, Minyoung Jeong, Yeyoung Kim, Sejin Kwon

Design Inquiry
01
Some designs ask
questions
We often speak of design as problem-solving. But that may not be the whole of what a designer can do.
“Design is a means of speculating about how things could be, and always questioning what is given.”

-Anthony Dunne & Fiona Raby-
Some designs make the future feel strange, prompting us to ask what future we actually want. Our Project, Human Archetypes began from that exact point. We set out to depict, in an unfamiliar aspect, the future that technology will bring — and through that vision, to turn the question back on ourselves, here in the present.
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Background
02
Future technology
Humans created technology to secure survival and safety, then expanded its reach toward convenience, achievement, and self-realization. Technology is no longer merely a way to make up for human shortcomings; it is advancing toward realizing the transcendent area that humankind could once never reach. So if this flow continues, what technological possibilities might we come to face?
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AI has begun accurately predicting people's future
based on user data.
Today's digital devices continuously record the data of our personal lives. Based on this accumulated data,AI grasps a user's state and preferences, inferring their next actions with more precisely. Recently, research has even emerged analyzing millions of people's lifetime data to predict health, personality traits, and long-term life outcomes — achieving results that surpass existing models. ²
We imagined a future in which this trend has advanced further, giving rise to technology capable of predicting an individual's entire life trajectory.

As the once-vague future comes into sharper focus, it begins to unsettle the meaning of human free will and choice — and people start paying more attention to the predicted values than to the unknown possibilities before them.
How will the three human archetypes receive this technology?
The core question isn't what the technology can do. It depends on what humans choose to do in the face of it.

We set up three human archetypes, each holding different values, standing before this future-prediction technology, and seek to explore the future that begins from each one's choice — along with the different objects and ways of living found within it.
Human Archetype 1 : Accelerator
03
"We must actively embrace technology to gain a fast, efficient life."
The first archetype:
the Accelerator
The Accelerator sees technology as an active means of expanding human potential and speeding progress toward our goals. They believe that if there's a future we want, technology should be used to find the fastest ant the most efficient path to it.
Form & Context
04
The Accelerator uses future-prediction technology
as a personal device at home.
When users input the future they want,
the device lets them check the route to get there each time they start their day.³

When the user brings the device before their eyes, it analyzes their accumulated personal data and present condition, and calculates the path with the highest likelihood of reaching their desired future. It then breaks that route down into a set of actions to be carried out over the next 24 hours.
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Interaction & Output
05
Clock
Just as we check a clock to keep our lives on our schedule, they look at this device to keep from straying off the predicted path.

Since the prediction device appeared, their sense of time and the future had reversed, and they came to divide time not by the hour and minute hands, but by "actions toward a goal" as its unit.

They called this a "clock."
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Impact & Tension
06
A future you see by
looking up
The Clock reduced the time spent on trial and error, helping people reach their desired future more quickly.

But some people began finding themselves unable to look away from the device, for their anxiety about the future.⁴ Paradoxically, staring at the future too long causes the potential future possibilities the machine presents to gradually narrow — and once a certain threshold is crossed, the future stops appearing altogether, leaving only a black screen.

To limit their own tendency to endlessly stare into the future, they deliberately installed the device on the ceiling. It was designed so that users cannot rest at ease while looking, but must remain standing to look up at the screen.
Human Archetype 2 : Optimizer
07
"Through technology, we must judge what's the best while considering the future generations."
The second archetype:
the Optimizer
The Optimizer believes good intentions alone don't guarantee good outcomes. Rather than relying on human emotion and intuition, they hold that decisions should be made using verified evidence and data — judging the greatest good not just for the present, but for future generations as well. Hence, they applied prediction technology not to individual success but to communal decisions, turning it into a tool for weighing whom to help and what to choose, and for looking at the results a generation ahead.
Form & Context
08
The Optimizer built
an enormous object containing future-prediction technology and placed it in the square.
Calculator
When people voice their dilemmas in front of the massive object, ⁵ it simulates the impact each choice would have on society and future generations over the next 20 years. It then presents the direction closest to the common good as a "light".

They called this public device the "Calculator."
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Interaction
09
Light
Instead of offering a lengthy explanation of a complex future, the Calculator presents a single direction for people to move toward. Countless values are entangled within any one choice. Rather than conveying that complex web through text or images, it reduces it down to a single impression: "light". ⁶
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Impact & Tension
10
After the judgment
The Calculator helped people avoid choices swayed by emotion or immediate self-interest, encouraging them to weigh long-term impact instead.

However, only a small group of experts set the criteria for the "common good" that the object calculates.⁷ The majority trusted and followed those criteria, believing those experts accounted for more outcomes and a longer view of the future than they themselves could.
Human Archetype 3 : Watcher
11
"Before technology's efficiency, we must first examine what it takes away."
The third archetype:
the Watcher
The Watcher focuses on how technology changes human freedom, dignity, and choice, rather than the convenience technology offers. They argue that the scope and limit of technology must be set before irreversible changes occur. The Watcher opposes future prediction technologies themselves. They believe human randomness and imperfection must be respected and should not be reduced to numerical calculations and predictions.
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Form & Context
12
The Watcher chooses not to contribute to data collection
used in future prediction technologies.
Protector
The Watcher created a device that introduces errors into the data coming from their own bodies. The device consists of a nerve bundle structure attached to the side of the head and a small, round device attached to clothing. It is designed to blend in with hair and clothes so it is not easily noticed. This is to ensure that the act of wearing it itself is not collected as new data, allowing it to be used as discreetly as possible in daily life.

They call this device the 'Protector.'
Interaction
13
Beyond Prediction
Users go about their daily lives while wearing the Protector. The device adds subtle alterations to biosignals like heart rate and body temperature, and sometimes influences the user's voice or facial muscle movements on their behalf. ⁸ As a result, they don't get linked together as one continuous, identifiable person. For future prediction technology to work, it is important to link data collected from numerous people into consistent and stable patterns.² The Watcher choses to exploit this point by continuously creating errors for themselves and breaking the continuity of data as a single person.⁹
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Impact & Tension
14
Small Crack
The Protector prevented the Watchers' data from accumulating as consistent individuals within future prediction technology.

Errors from a single person do not significantly affect the prediction system, but when the number of Watchers exceeds a certain scale, individual errors accumulate, gradually lowering the reliability of future prediction models.
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Origins
15
These three unfamiliar human archetypes are actually future forms of three technological perspectives that have continued through the ages.
At every technological turning point, humans have repeatedly asked three questions. How quickly to expand possibilities, what to judge as better outcomes, and how far to allow technology.

These three perspectives have appeared as different ideologies and movements in each era.

The Accelerators' flow can be seen in past futurism and current tech accelerationism, ¹⁰ ¹¹
the optimizers' flow in past Enlightenment and utilitarianism
and current effective altruism and longtermism, ¹² ¹³ ¹⁴ ¹⁵
and the watchers' flow in past Luddite movements and current bioconservatism. ⁶ ¹⁷
We imagined how these three currents would manifest in human ideals and ways of life when meeting future prediction technologies.

Through this, we wanted to ask from which perspective we should approach future technologies.
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Our Message
16
The future of technology is not determined by technology itself.
It depends on the choices humans make in the face of technology.
And the clues to that
future already exist within us.

What choices will you make in the upcoming technological changes?

What kind of human perspective
do you hold?

View the UX Process Book ↗
Explore the Interactive Website ↗
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References
17
This project draws technical and social clues from the research, theories, and design discourse referenced below, speculating on future lifestyles.

View the References ↗
Designed By
조서현 프로필
조서현
·
PL
UX
Seohyeon Cho
정민영 프로필
정민영
·
ID
Minyoung Jeong
김예영 프로필
김예영
·
UX
Yeyoung Kim
권세진 프로필
권세진
·
VD
Sejin Kwon

Tutor

UX Tutor
김소정
Sojung Kim
VD Tutor
문상현
Sang Mun

Thanks to

ID Advisor
한기성
Gisung Han
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