Even a short walk in the sun and fresh air can lift our mood and restore our energy. These benefits are well supported by research, and people are investing more time and money than ever in exercise and wellness to live healthier lives. Yet despite this growing interest, many of us still struggle to take the first step, and to keep moving.

We began with a simple observation: few things encourage people to move as naturally as dogs do. In fact, people who live with dogs tend to walk more often, stay active more consistently, and are more than four times as likely to meet recommended physical activity levels. This “Lassie Effect” shows how the presence of a companion can inspire action, and how those small actions, repeated over time, become routines that lead to a healthier everyday life.

Lassie boldly moves beyond the limitations of conventional companion robots designed to remain indoors. Powered by the freedom of quadrupedal mobility, it is a new kind of companion that stays by your side wherever daily life takes you.

By wrapping its cold, rigid mechanical shell and joints in a soft, warm, high-performance fabric suit, Lassie becomes a lifestyle companion you'll always want by your side.

A pet that has spent years by your side often understands how you feel without words. A glance, the rhythm of your breathing, or the smallest gesture is enough to create a meaningful bond.

Instead of sounds or text, Lassie communicates through nonverbal interaction. On difficult days,
it quietly stays by your side. On brighter days, it moves with you, gently inviting you outside. A bond expressed through movement and presence, this is a new language of companionship.

Just as everyone lives differently, the companion by your side shouldn't have to fit a single standard. Like choosing the one dog among many that simply feels like yours, Lassie becomes a one-of-a-kind partner shaped around who you are.

From fabric suits that reflect your personal style, to leg modules designed for different environments, and even a personality matched to your own, every part of Lassie is tailored to your lifestyle.

When everyday life begins to feel repetitive and you find yourself simply passing the time, Lassie quietly approaches and invites you outside.
The moment you say, “Let's go for a walk,” and step through the door together, an ordinary afternoon becomes the start of a healthier routine, and a journey you'll look forward to.

A walk with Lassie opens the door to new connections beyond the routine of everyday life. When two Lassies meet along the way, they greet each other with quiet curiosity and quickly become friends. What begins as a chance encounter gradually grows into a friendship, gently expanding the circle of people who become part of your everyday life.

When two Lassies touch noses during
a walk, they automatically become friends. The person you meet and their Lassie are automatically added to your app, and your first walk together is saved as the beginning of a shared story. Plan future walks, complete missions together, and capture every shared moment as your friendship grows.

Staying consistent is harder than starting. Lassie runs one step ahead, setting the pace and encouraging you to keep the promises you make to yourself. Even when you feel like stopping, one more step becomes another — until every run becomes a routine that's truly your own.

Journeys with Lassie become most memorable through the unexpected moments along the way. Instead of searching your phone for the perfect restaurant, simply follow Lassie's invitation to explore unfamiliar streets with curiosity. Leave your plans behind and follow wherever the path takes you. Before long, an ordinary destination becomes a place where your own memories begin.

At the end of the day, Lassie returns to its station on its own, settles itself, and quietly prepares for the next day. The paths you walked, the changing scenery of the season, your activity, and the small moments you shared are woven into a single story. Each outing becomes part of your story, and over time, those stories become moments worth remembering.

Someday, when you look back, the days you'll remember most may not be the special ones, but the ordinary days you spent together. Lassie doesn't try to change every day. It simply walks beside you, pauses when you do, and quietly takes in each new landscape along the way. Days like these become memories, and those memories give us something to look forward to tomorrow.